Mental Health Care in Elderly Patient- Free-Samples for Students

Question: Talk about the Mental Health Care in Elderly Patient. Answer: There are number of mental issue which are normal in more seasoned grown-ups and this incorporate melancholy, tension issue, dementia, incoherence, schizophrenia and in extraordinary cases self destruction (Cole Dendukuri 2013). Notwithstanding, most of the psychological issue referenced above don't really happens because of maturing. Exploration recommends that 18 to 37 percent of the more established grown-ups experience the ill effects of gloom during the later piece of their life (Inouye et al. 2014). The more established individuals will in general give need on their physical inconveniences and decline to recognize that they really feel incredibly discouraged or pitiful. They feel that there is a shame related with the conversation of emotional well-being conditions (Bridle et al. 2012). In any case, the outcomes of mental issue are negative including practical incapacity, hamper in the personal satisfaction and upset recovery (Taylor 2014). Mental turmoil if not treatment on ti me may prompt the age of some complex physical infection and consequently the old patients are in an incredible need to both mental help, prosperity there and strong consideration (Barry Edgman-Levitan 2012). The pathophysiology of the psychological issue is mind boggling. The foremost neurotic impression of the improvement of the psychological sickness is the development of the extracellular amyloid plaques alongside intracellular neurofibrillary tangles. This blockage in the synapses is additionally went with synaptic degeneration, aneuploidy and hippocampal loss of neurons. These plaques and tangles lead to the age of a few side effects of psychological instability. The significant indications of the psychological issue incorporate loss of memory, challenges in intuition or concentrating, absence of critical thinking aptitudes and trouble in conveying or language issue (Deacon 2013). Out of the few psychological maladjustments, dementia is for the most part regular in old individuals. The significant side effects get reflected influenced late 50s and the seriousness increments with the age. An individual with dementia may likewise encounter unexpected emotional episodes, pitches fits a nd disconnected conduct. Psychological sickness of the more seasoned grown-ups, if not rewarded on a pressing premise may take an extreme shape. Be that as it may, the weight of psychological maladjustment is borne by persistent, yet additionally by their carers, both as far as casual and expert. The pathophysiology of the dysfunctional behavior shows that the psychological sickness causes misery so as to give viable consideration to the more seasoned grown-up patients with psychological sickness, I will incline toward energizer like particular serotonin re-take-up inhibitors (SSRIs). SSRIs is has nearly low reactions and thus increasingly appropriate for the treatment of more established patients as they are progressively helpless against unfavorable impacts (Pehrson et al. 2013). Legitimate yet powerful treatment of sadness causes improvement in the personal satisfaction both the patients and parental figures and furthermore lessens the odds of submitting suicides (Pehrson et al. 2013). The psychological issue are either the result of the some substantial ailment or may in the long run lead to the advancement of the equivalent. Not many of the most widely recognized substantial malady that are related with psychological instability among the more established grown-ups are Cardiac issues (usually coronary illness), Diabetes mellitus, Parkinson, Alzheimer, Cancer, Primary incessant polyarthritis (Kessler et al. 2012). So my comprehension of the related pathophysiology of the psychological wellness infection says that the patient focused of dysfunctional behavior ought not exclusively be coordinated towards the metal entanglements. I will consolidate convenient examination and investigation of the indications of the related physical sicknesses in the evaluation practice. One of the main sources of psychological instability (for the most part sadness) among the more established grown-ups is absence of public activity and backing from the family. So the myself, as a medical caretaker or a guardian will rehearse broad correspondence methodology so as to give them social help and retaliate against the depression. Exploration proposes satisfactory social and passionate help is related with a diminished helplessness of mental and physical disease alongside bleakness (Clark et al. 2012). Grown-ups with psychological sickness are generally incredibly disillusioned with their life so as to advance their prosperity, I will watch normal guiding project. Advising project will incorporate psychological conduct treatment, smaller than normal mental state assessment device and General Practitioner Assessment of Cognition Score or GPCOG Screening Test (Clark et al. 2012). Such treatment or test are found to advance individual quality/self regarded, improve believing are focus related issues alongside disposition swings (Gould et al. 2012). Steady consideration is the key segment for more established grown-ups with dysfunctional behavior. Strong consideration is characterizes as the consideration offered convey to improve the personal satisfaction of the patients. The central objective of the steady consideration is to offer help to the mental and otherworldly issues of the patients alongside urging them to take medications and battle the reactions which are related with physiological entanglements (Lloyd et al. 2014). The steady consideration is characterized as a broad of palliative consideration so the more established grown-ups with mental scatters like dementia or tension gets great quality yet comprehensive consideration that have no effect between the divisions of value care and noteworthy fix from the hour of infection conclusion until and past, death (Lloyd et al. 2014). As an attendant I accept that the individual intricacy related with the more seasoned grown-ups with dysfunctional behavior must be grasped with outright commitment and excitement. By means of offering such committed help, I will attempt to improve the nature of lives of both the patients just as their carers. Steady Care Plan Natural Mental Social Profound Moral and Legal Quality treatment dependent on the geneticback up of the sickness (Cotelli et al. 2012) Legitimate hereditary guiding (Cotelli et al. 2012) Broad audit of the way of life factors Legitimate affirmation and backing towards the profound musings (Cotelli et al. 2012) Concentrate on the individual arranged consideration place (Cotelli et al. 2012) Decrease of the organic hazard factors related with psychological wellness like cardiovascular sickness (Cotelli et al. 2012) Legitimate passionate help to the patient experiencing despondency and dementia (Cotelli et al. 2012) Audit and examination of the natural hazard factors, for example, chance related with meandering conduct (Cotelli et al. 2012) Help in watching explicit strict practices (Cotelli et al. 2012) Giving appropriate clinical conclusion (Cotelli et al. 2012) Accordingly from the above paper it tends to be reasoned that psychological well-being issue among the more established grown-ups isn't significantly because of the physical confusion and frequently stays untreated or unrecognized. I as an attendant in the older consideration area will advance the methodology of strong consideration, prosperity care to improve the general emotional wellness reinforcement of these patients. Additionally, I will likewise think about the pathophysiology to treat or handle the malady as needs be. Reference List Barry, M.J. Edgman-Levitan, S., 2012, Shared choice makingthe zenith of patient-focused consideration, New England Journal of Medicine,vol. 366, no. 9, pp.780-81. Harness, C., Spanjers, K., Patel, S., Atherton, N.M. Sheep, S.E., 2012, Effect of activity on melancholy seriousness in more established individuals: efficient audit and meta-examination of randomized controlled preliminaries, The British Journal of Psychiatry,vol. 201, no. 3, pp.180-85. Clark, F., Jackson, J., Carlson, M., Chou, C.P., Cherry, B.J., Jordan-Marsh, M., Knight, B.G., Mandel, D., Blanchard, J., Granger, D.A. Wilcox, R.R., 2012, Effectiveness of a way of life intercession in advancing the prosperity of autonomously living more seasoned individuals: consequences of the Well Elderly 2 Randomized Controlled Trial, J Epidemiol Community Health,vol. 66, no. 9, pp.782-90. Cole, M.G. Dendukuri, N., 2013. Hazard factors for melancholy among older network subjects: an efficient audit and meta-examination, American Journal of Psychiatry,vol. 160, no. 6, pp.1147-56. Cotelli, M., Manenti, R. Zanetti, O., 2012, Reminiscence treatment in dementia: A survey, Maturitas,vol. 72, no. 3, pp.203-05. Minister, B.J., 2013, The biomedical model of mental issue: A basic examination of its legitimacy, utility, and consequences for psychotherapy research, Clinical Psychology Review,vol. 33, no. 7, pp.846-61. Gould, R.L., Coulson, M.C. Howard, R.J., 2012, Cognitive conduct treatment for melancholy in more established individuals: a meta?analysis and meta?regression of randomized controlled preliminaries, Journal of the American Geriatrics Society,vol. 60, no. 10, pp.1817-30. Inouye, S.K., Westendorp, R.G. Saczynski, J.S., 2014, Delirium in older individuals, The Lancet,vol. 383, no. 9920, pp.911-22. Kessler, R.C., Petukhova, M., Sampson, N.A., Zaslavsky, A.M. Wittchen, H.U., 2012, Twelve?month and lifetime pervasiveness and lifetime bleak danger of uneasiness and disposition issue in the United States, International diary of strategies in mental research,vol. 21, no. 3, pp.169-84. Lloyd-Williams, M., Abba, K. Crowther, J., 2014. Strong and palliative consideration for patients with interminable dysfunctional behavior including dementia, Current supposition in steady and palliative care,vol. 8, no. 3, pp.303-07. Pehrson, A.L., Leiser, S.C., Gulinello, M., Dale, E., Li, Y., Waller, J.A. Sanchez, C., 2015, Treatment of intellectual brokenness in significant burdensome disordera audit of the preclinical proof for adequacy of specific serotonin reuptake inhibitors, serotoninnorepinephrine reuptake inhibitors and the multimodal-acting stimulant vortioxetine, European diary of pharmacology,vol. 753, pp.19-31. Taylor, W.D., 2014, Depression in the older, New England diary of medicine,vol. 371, no

Shakespeare †Do you Agree Free Essays

Shakespeare Is considered to have made a larger number of commitments to the English language more than some other source. He utilized 17 677 expressions of which he made 1 700 words. Meeting Amazement Bloody Bump Critic Eventful Generous Invulnerable Laughable Majestic Road Spark Submerge Suspicious Once more into the penetrate Break the Ice Clothes make the man Every canine will have his day Fair play Heart of gold Mind’s eye The course of genuine romance never did run smooth Wear one’s heart on one’s sleeve Do You Agree? Has human instinct continued as before? What twentieth century circumstances and issues couldn't be introduced in Shakespeare? I accept there are numerous motivations to accept that Shakespeare is as yet pertinent today, UT that doesn’t important imply that human instinct has continued as before. We will compose a custom article test on Shakespeare †Do you Agree? or then again any comparative point just for you Request Now Today, we are substantially more tolerating of each other than back in the Elizabethan Era. At the point when one does one not socially adequate out in the open, we don't oust them or send them to their demise. In the event that one doesn't satisfy us, we do through away their deepest desires, and end their vocation. What we do is care for each other and give them regard. Without a doubt, our tendency for feeling feelings and how they may cause us to respond have continued as before, however that is a characteristic part of being human; we have movements and feelings produce results on us, however how we manage those feelings and how we treat the others that impact us have changed. There are numerous twentieth century circumstances and issues that couldn't be introduced in Shakespeare, yet not even a circumstance, yet how the circumstance streams out and happens. We have an increasingly present day method of managing clashes, as opposed to sending each other to their demise. We utilize our innovation and information and our cutting edge laws. I accept that people are as yet the equivalent, yet in a totally different way. Step by step instructions to refer to Shakespeare †Do you Agree?, Papers

Down Syndrome Essay -- Biology Biological Medical Essays

Down Syndrome They used to be classified Mongoloids, an ethnic affront authored by John Langdon Down, an English doctor during the nineteenth century. Be that as it may, presently they are known as individuals, people with a condition known as Down disorder. (3). It wasn't until the 1960s that Jerome Lejeune and Patricia Jacobs found the reason for Down condition (likewise called trisomy 21). Be that as it may, with mechanical headways inside established researchers, increasingly more data has been accumulated about the condition that effects around one in each one thousand kids conceived the world over. (4). Research shows that Down disorder is a hereditary condition brought about by certain chromosomal variations from the norm. Chromosomes inside cells are made out of proteins and hereditary data as DNA. Human cells typically contain 23 sets of chromosomes to make a sum of 46 chromosomes in every phone. At the point when sex cells (eggs and sperm) isolate through the procedure of meiosis, one cell parts into two sections with the goal that every one of the subsequent cells just has 23 chromosomes, as opposed to 46. In any case, numerous blunders can happen during cell division. During meiosis, the chromosomes should part and go to various territories of the phone. This progression during the time spent meiosis is called disjunction. In any case, once in a while during cell division, a chromosome won't confine and it will remain with its pair chromosome. This outcomes in one of the new cells having 24 chromosomes and the other having just 22 chromosomes. A mistake, for example, this is c alled nondisjunction. On the off chance that a cell with this blunder mates with an ordinary cell, the treated egg will wind up with a lopsided number of chromosomes. (3). In the occasion of Down disorder, 95 percent of all cases are brought about by nondisjunction, and 90 p... ... a few cells, scientists draw nearer and closer every year to finding the secret of trisomy 21. With each new turn of events, and with expanded instruction and research, the personal satisfaction improves for the individuals who, in the no so distant past, were banished from society for being extraordinary from others. Web Sources: 1)Prenatal Screening for Down Syndrome, http://www.ds-health.com/prenatal.htm 2)Comprehensive Speech and Language Treatment for Infants, Toddlers, and Children with Down Syndrome, http://www.ds-health.com/speech.htm 3)Trisomy 21: The Story of Down Syndrome, http://www.ds-health.com/trisomy.htm 4)Down Syndrome: Background Information, http://www.nas.com/downsyn/faq1.html 5)About Down Syndrome, http://www.ndss.org/aboutds/aboutds.html#PPgenetic 6)About Down Syndrome http://www.ndss.org/aboutds/aboutds.html#PPmedical

Fundamental of Management for the Technical Professional - Free Essay Example

Fundamental of Management for the Technical Professional Spring 2014 All answers should be clear and concise; about 1 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 2 paragraphs per answer. Use proper punctuation and check spelling. Use your own words for your answers and cite any sources with proper citations. Any sentence within an answer that is not original and not cited will receive a 0 on that answer. Upload answers to Blackboard by Friday, May 7, 2014, 11:59pm. Graduate Students: Please answer 5 questions from the FOM section and 5 questions from the AITL section. Undergrad Students: Please answer 3 questions from the FOM section and 3 questions from the AITL section. FOM Define organizational behavior and describe its goals. Organizational behavior is a field of study that is concerned specifically with the actions of people at work. It focuses primarily on two areas, individual behavior and group behavior. Individual behavior includes topics such as attitudes, personality, perception, learning, and motivation. Group behavior includes norms, roles, team building, leadership, and conflict. Organizational behavior is normally used as a tool to understand how people behave in an organization The goals of organizational behavior are to explain, predict, and influence behavior. Managers need to be able to explain why employees engage in some behaviors rather than others Predict how employees will respond to various actions the manager might take, and Influence how employees behave. Identify and describe three traits associated with leadership. There are in all seven traits associated with leadership, which are as follow: Drive, Desire to lead, Honesty and Integrity, Self-confidence, Intelligence, Job-relevant Knowledge, Extraversion. Among all I would describe the three traits, which I think, are most important and they are explained below: Honesty and integrity: Leaders build trusting relationships with followers by being truthful, or no deceitful, and by showing high consistency between word and deed. Self-confidence: Followers look to leaders for an absence of self-doubt. Leaders, therefore, need to show self-confidence in order to convince followers of the rightness of their goals and decisions. Intelligence: Leaders need to be intelligent enough to gather, synthesize, and interpret large amounts of information, and they need to be able to create visions, solve problems, and make correct decisions. Describe how managers might motivate professional workers. There is a different needs and expectations of professional workers compare to Non-professional in their jobs. Professional workers have a strong and long-term commitment to their job. They use to learn more and more knowledge to keep their job and work and they work with full dedication without defining their working schedule as 5 days a week. Professional workers are not motivated by money or by any raise in their job; tackling new problems and finding solutions motivate them. When managers praised their work and dedication they himself got motivated and works more efficiently in other words they get motivated by their work and value of support. They simply values challenging work, problem solving and supports. Different professional haves different values of motivation which managers needs to understand to motivate them. Discuss the three sets of variables that have been found to stimulate innovation. Structural Variable: Organic structures, Abundant resources, High interunit ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨communication, Minimal time pressure, Work and nonwork support. Human resource variable: High commitment to training and developmentà ¢Ã¢â€š ¬Ã‚ ¢ High job security à ¢Ã¢â€š ¬Ã‚ ¢ Creative people Cultural variable: ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Acceptance of ambiguityÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Tolerance of the impractical à ¢Ã¢â€š ¬Ã‚ ¢ Low external controlsÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Tolerance of risksÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Tolerance of conflictÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Focus on endsÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Open-system focusÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¢ Positive feedback. A. Structural Variables Affect Innovation First, organic structures positively influence innovation. They are lower in work specialization, have fewer rules, and are more decentralized than mechanistic structures; they facilitate the flexibility, adaptation, and cross-fertilization that make the adoption of innovations easier. Second, easy availability of plentiful resources provides a key building block for innovation. An abundance of resources allows management to afford to purchase innovations, bear the cost of instituting innovations, and absorb failures. Frequent inter-unit communication helps to break down possible barriers to innovation by facilitating interaction across departmental lines. 3M, for instance, is highly decentralized and takes on many of the characteristics of small, organic organizations. B. Cultural variable Affect Innovation Innovative organizations tend to have similar cultures. They encourage experimentation. They reward both successes and failures. They celebrate mistakes. An innovative culture is likely to have the following seven characteristics: Acceptance of ambiguity. Tolerance of the impractical. Low external controls. Tolerance of risk. Mistakes are treated as learning opportunities. Tolerance of conflict. Focus on ends rather than on means. Open systems focus. C. Human Resource Variables Affect Innovation Innovative organizations actively promote the training and development of their members so that their knowledge remains current, offer their employees high job security to reduce the fear of getting fired for making mistakes, and encourage individuals to become champions of change. Once a new idea is developed, champions of change actively and enthusiastically promote the idea, build support, overcome resistance, and ensure that the innovation is implemented. Research finds that champions have common personality characteristics: extremely high self-confidence, persistence, energy, and a tendency to take risks. Champions also display characteristics associated with dynamic leadership. They inspire and energize others. They are also good at gaining the commitment of others to support their mission. Champions have jobs that provide considerable decision-making discretion. Discuss why people resist change due to the fear of losing possessions or status. Include an example to support your answer. It is clearly stated fact that people resist changes in their profession and their workplace. There can be many reasons behind this like losing profession, their status, position, reputation are some major reasons. People use to resist change as they already have given lots of efforts and experience to their work. They have worked for day and night, invested lots of money and energy and respect. They canà ¢Ã¢â€š ¬Ã¢â€ž ¢t easily loose this all in a matter of time. And as a professional I think they are doing right. For example: Long year back there was no such technologies which can compute the work in just a fraction of seconds and at that time people use to work and get success in their profession. But now a days if people are not familiar with technology then they have a fear of loosing job and status. So they use to learn and improve their skills to remain on there position at workplace. AITL Are IT applications an asset or an expense? In my point of view IT applications, can be asset or can be expense, if IT application helps any organization to grow its infrastructure and technology along with its platform in which it works then it will be taken as an asset. And these days many new applications and newer versions of present application are introducing, which are to buy by the organization to improve and grow, then those it application will be consider as an expense for organization. As organization will buy the newer and improved versions of application and they have also bought the older one too. I have seen an example in book AITL, which is like hardwareà ¢Ã¢â€š ¬Ã¢â€ž ¢s are taken as asset where as technologies like software are taken to be expenses. What processes need to be in place to effectively establish IT project priorities? To have any successful project, the project must be taken care of concept like Planning, Organizing, controlling and leading, which are know to be effective process in fundamental management. Planning is said to defining schedule, goals and task of the project. Organizing defines as work and task allocation to team members, like what tasks are to be perform and who will perform those tasks. Controlling is defined to monitor and checking for the jobs are going in the right direction and getting things done in right manner. Leading can be said as the proper utilization of tools and resources during the project and to achieve the desired goals. In my thinking planning, organizing and controlling are the most important roles to accomplish any IT project. Planning in such a way that successful project can be achieved in desired time and budget. Organizing peoples, tools, budget and resources to generate the best possible result. Controlling can be done at the time of completion of ea ch task and to check that the output at the end of task is same as it was planned. This monitoring is needed on every single task of project to have a successful project. What should be the ideal ratio of maintenance to new application? It completely depends on what type of organization we are talking; if it is a professional IT organization then they have to design new technologies and application for the growth, but if it not a IT organization then that organization can buy and maintain new application from market. But for a Non-IT organization it will be costly to maintain application. Lets take an example of IVK, this organization is a financial based company and has to maintain certain records and data in their database. That is the reason they have to invest near about 20% for new technologies and application. Where as a company apple, they especially need new innovation to grow their business. They have to invest near about 70% of their budget on RD department to generate new application. So I can say IT organization has to keep 70-30 ratios and where as non-IT organization has to 20-80 ratio. Would Barton make a good next CEO for IVK? In what ways might he differ from past leadership? In my thinking after going through the book, Barton can never be a good CEO, as he was sensitive and over friendly with the employees of IVK, which can be considered as black spot on him for CEO position. He was great on position of CIO at the time of crisis. And the present CEO William was good at CEO position during the issue he handles well. Some of the decisions, which were made by William, were instant and spontaneously taken of firing which is a plus point for William. But if we consider Barton as CEO than decision-making could not have that effective, as he could have think before taking such an action. By the decision of William IVK has recovered really fast. In other words William believes in result and Barton believes in process and this personality differences, I think Barton could not be a good CEO for IVK but he can be a good COO. Which job offer should Barton accept? I think Barton was not having three choices, he was considering to leave IVK. He was having two choices one is go with kid and other with Bob Goldman. In my thinking Barton should go with Bob offers, as he was the inspiration of JIM and giving a position of COO. Bob and KID both were also offering Barton a huge amount of salary, so it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be considered as reason. KID offered Barton CIO position but in my thinking Barton works good at COO position, as he was confident of what he is doing. After going thru the book we all know he was a confuse person at CIO position. So, I think Barton should have taken BOB Goldman offer and work in a manner as he like.

Distinction Between State and Government - 1788 Words

Introduction The state and government are distinguished in terms of functions, structures, duties, composition and the nature of their powers. The state is permanent, whilst government changes, altered or modified and even overthrown. The state employs bureaucrats who employed based on merit and who are politically neutral to conduct its business whilst government consists of elected officials who represent partisan sympathies. The state is more extensive than the government. The state is characterized by state institutions, exercise of legitimacy, territorial association and sovereignty whilst government is composed of three arms namely legislature, executive and judiciary. However the state and government are interrelated as the†¦show more content†¦On the other hand the government has power to make laws for the state even without the consent of the people thus it has absolute and final legal authority over all matters and is not subject to any power outside itself according to Khan an d mc Niven (1999:29). For example laws such as Public order Security Act (POSA) enforced by the government without seeking the consent of the people. Therefore, state and government are different in terms of the nature of their powers as each has its own specific powers different from the other. Nevertheless, state and government are differentiated as the state is characterized by sovereignty, state institutions, legitimacy and territorial association whilst government is characterized by the three arms namely legislature, executive and judiciary respectively. According to Heywood (2000:39), contends through sovereignty the state exercises absolute and unrestricted power in that it stands above all other associations and groups in society. Hobbes for this reason portrayed the state as a â€Å"Leviathian† a gigantic monster. State institutions are recognizably â€Å"public† in contrast to the private institutions of civil society. The state bodies are responsible for making and enforcing collective decisions in society and are funded ate the public expense. For example in Zimbabwe the police, army and courts are funded by the state for them to function fully. Due to legitimacy state decisions are usually accepted as binding on theShow MoreRelatedDistinction Betw een State and Government1773 Words   |  8 PagesIntroduction The state and government are distinguished in terms of functions, structures, duties, composition and the nature of their powers. The state is permanent, whilst government changes, altered or modified and even overthrown. 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After reading Both Thomas paine’s: common sense and The Social Contract I noticed that both of these pieces of text touched on the subjects of society and government and the distinctions between them as well as the effect they have on culture and theRead MoreThe Declaration Of Independence And The Unit ed States Government Essay1582 Words   |  7 Pagesroles that the United States government undertakes, and principle among these roles is the role of protector. The United States government (hereafter referred to as â€Å"government†) is charged with protecting its citizens from dangers, both foreign and domestic. The Declaration of Independence is the first to highlight the government’s role as protector by stating that all people have the right to life, liberty, and the pursuit of happiness, and â€Å"to secure these rights, Governments are instituted amongRead MoreKant s Views On Freedom Essay1302 Words   |  6 PagesKant’s An Answer to the Question: What is Enlightenment? 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The Analysis And Exploitation Of Geo Data - 1125 Words

INTRODUCTION â€Å"Today, many areas of our lives are digitized. The amount of data we generate has increased enormously and our every step can be tracked by the Internet, our smartphone or other mobile devices. The growing number of ways in which data can be stored and analyzed is threatening our privacy. However, with the current social and political climates we can expect little support on holding manufacturers and developers to their defined privacy regulations. As a society we must demand from these that our right to privacy is upheld and that consent for sharing our information is being sought.† THE ISSUE AT HAND â€Å"The fact that mobile devices are increasingly equipped with GPS sensors and that their market shares are on the raise has led to a completely new problem: the analysis and exploitation of geo-data. This exploitation has become possible because the functionality of smartphones can be enhanced through downloadable applications. Today’s indisputable availability of geo-data and the possibility to allocate individual devices to specific persons allows advertisers and investigative authorities to enter a new dimension when it comes to profiling – a field that promises high profits over the next few years (Working Party, 2011). Yet, users have little awareness of the consequences these profiling processes entail; on the other hand, many perceive their basic right to privacy as something negligible (Lyon, 2003). 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Marketing Mix Management Ttheoretical Framework †MyAssignmenthelp

Question: Discuss about the Marketing Mix Management Ttheoretical Framework. Answer: Introduction The Coca-Cola Company is currently the leading foods and Beverage Company in the world basing this ranking from revenue. The organization has managed to maintain this position for a long time, mainly because of its highly appropriate and beneficial operations in the nation. One major challenge that the organization faces in its operations and with its products is caused by the main health issue of obesity that significantly impacts the United States. This challenge occurs because some of the products of the organizations have a high content of calories, which make them significantly inappropriate and less preferred by many individuals. Due to this reason, the Coca-Cola Company recently responded by establishing the Coke Zero product, which is a refreshment drink that is created with products that have significantly less calorie content. The organization has also recently announced its plans of changing the product and replacing it with the new Coca-Cola Zero sugar brand. The paper an alyses the marketing strategies that the Coca-Cola Company has put in place, to market its new product and explain the rationale for replacing its previous coke zero product (Kumar, 2008). The Coca-Cola Zero Sugar product is one of the most recent Coca-Cola company brands to be introduced in the market. The drink is a replacement of the recently famous coke zero brands that were initially sold to the targeted group of individuals. The Coca-Cola Company recently explained that the drink is created with similar ingredients but has increased a sweetened flavor without any sugar in it. The company also ensured that it incorporated the Coca-Cola taste in the drink thus ensuring that all individuals obtained the product. Currently, this product can be purchased from the majority of the Coca-Cola stores within the United States, and it will be available for all individuals in shops after successful distribution of the drink takes place (Codita, 2010). The Coca-Cola Company Business Environment The Coca-Cola Company is as explained earlier the leading organization regarding revenue in the whole world. This makes the organization placed in an appropriate position within the market, beginning from the organizations market share to the number of markets where it has managed to expand and offer its products in. Due to this reason, the organization has an appropriate and good business operating environment. It, however, faces the threat of another significantly large organization in this category, which is also the second largest in the industry. This organization is known as the PepsiCo Company. The organization also targets similar customers to the ones that the Coca-Cola company targets and thus for that reason, there is a stiff competition between these two major organizations. Apart from PepsiCo, the organization also face competition from other local beverage organizations in the markets where it has expanded its operations. These are the organizations that produce local d rinks to the local people, and thus instead of customers purchasing products from the organization, they consider making the local company purchases. With this regard, therefore competition by these organizations is also a significant factor that helps to establish an environment for the organization (Coca-Cola Journey, 2017). The Main Target Market for the Company is the individuals that are significantly concerned about the content of calories that they take into their bodies through the foods and drinks that they consume on a daily basis. Calories have led to a large number of individuals attaining the condition of obesity, especially in the United States where the number of individuals with the condition and those at risk of this condition is significantly high. Due to this reason, many individuals have attained the concern of some calories that they consume in their bodies, an aspect that can be utilized to prevent them from obtaining this condition. These are the individuals that seek drinks with significantly fewer amounts of calories to refresh themselves with. It is for these individuals that the Coca-Cola Company obtained the need to develop and offer the Coca-Cola zero sugar product in the market. These individuals are thus the main target market for this product (Coca-Cola, 2017). Marketing Mix theory Explanation The marketing mix is the model through which many organizations utilize to market their products and enhance success in their marketing strategies. The marketing mix model has four main contents which include the product, the price, promotion, and placement. The product of concern is the new Coca-Cola Zero Sugar product offered by the Coca-Cola Company. This product has some basic benefits which are the main reason why it is more preferred over other products. The first benefit is the fact that it provides refreshments to individuals that take it. It also has the pleasant taste of Coca-Cola drinks which is the taste that majority of the individuals seek to obtain. The drink also does not contain calories thus making it one of the healthiest drinks that also refresh people. It currently appears in red icon Coca-Cola branded bottles, an aspect that helps people associate the drink with the Coca-Cola brand easily. It is packaged in bottles and content of different millimeters like all other Coca-Cola products. Being a beverage product, there are no warranty aspects or after sale services. The organization however accept any criticism or customer feedback on aspects like tastes and preferences. This product is of the narrow drinking class, since it helps to satisfy the need for people refreshments. Since the product was recently introduced into the market, I consider its life cycle to be at the initial stage. This implies that in this stage, marketing strategies should be intensified. The organization has utilized a branding strategy of describing the product contents to the consumers and also associating the brand to the general Coca-Cola brand that is well known by the organizational customers. The Coca-Cola Zero Sugar product is similarly priced like its previous brand, Coke Zero. The price of this brand has for some time been considered much better compared to the prices of other health drinks which are much higher. This aspect places the drink in much better position in the market compared to the brands of competitor organizations. From the prices that were initially established for this product, it appears to have had a pricing objective of being the best-priced drink whose ingredients are completely healthy. Price elasticity aspect for this product have not yet been introduced in the market since it was recently introduced. Factors that however appear to influence its price include the cost of production and the prices of competitor drinks. Promotion is the other important aspect of marketing that the Coca-Cola Company has completely established in its marketing strategy. The organization has utilized the promotion strategies of making the drink available to many individuals at half price, to give them a chance of testing this new brand. The message conveyed is completely effective, since a large number of individuals have already obtained the news about the new brand and its intended additional benefit, is the reason why they should purchase the same (Summers, Smith, 2014). For the advert provided in the appendices section, the organization has managed to provide a clear explanation of the Coca-Cola new brand by using the creative strategy of general description and relating the product to the already known and market accepted brands of the organization. In terms of applying the hierarchy of effects model, the message is completely effective since it has been organized in an appropriate way and communicates the intend ed message clearly and appropriately (Zyman, 2000). The placement utilized for this product involves aspects of making sure that all individuals manage to obtain it from any location that they may be in. the marketing for the product is through both direct and indirect channels. To begin with, the organization markets its product through the stores that it owns and also utilized the general methods like the internet to make a general marketing of the same. The advert provided is a good evidence to the channels utilized. If channel intermediaries were used, the organization would utilize the merchant wholesalers since they can distribute the product easily to many other regions. The organization is likely to utilize a distribution strategy of moving the drink from the main manufacturing point to other regions through the utilization of mediums like the organizational transportation trucks which move the drinks from the main manufacturing places to the main storage units, and then from those units to the organizational stores. The organ ization is also likely to offer the product for retail (Richter, 2012). The organization can make certain improvements by utilizing other improvement strategies which might be highly beneficial. The first strategy is establishing a promotion program that will give free drinks for all individuals who provide a good and correct description of how the product appears and tastes. This will encourage many individuals to purchase the new drink first and then communicate more about it as they make descriptions. The other recommendation is organizing an organizational forum to address a social issue and then name that forum after the new brand. In the forum, the organization will obtain a chance to explain about its new product and offer it to the crowd for testing. This strategy will help the society and at the same time provide awareness of the availability of this new drink (Zimuto, 2012). Conclusion The Coca-Cola Company has managed to achieve significant success in the majority of the products that it has introduced in the market. Its recent introduction of the Coca-Cola Zero sugar product is also a positively received advancement of the organization which is likely to manage to attain success like all other brands. One of the main reasons why the organization has managed to obtain success is its marketing strategies, which ensure that all individuals manage to obtain an understanding of the product and the benefits that it offers into the market. The company is thus likely to obtain success in the introduction of this product into the market. Implementation of more innovative strategies like promotions that invite people to offer descriptions of the new product could, however, increase the success that the organization is likely to obtain (Dewey, 2017). References Coca-Cola Journey, 2017. Whats The Difference between Coke Zero and Coca-Cola Zero Sugar: Coca-Cola Journey. Retrieved from https://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga Coca-Cola, 2017. Coca-Cola Zero Sugar ingredients: The Coca-Cola Company. Retrieved from https://www.coca-colaproductfacts.com/en/products/coca-cola-zero-sugar/ Dewey, C. 2017. Coca-Cola Zero Sugar, Cokes hot new soda, isnt actually that new at all: The Washington post. Retrieved from https://www.washingtonpost.com/news/wonk/wp/2017/07/26/coca-cola-zero-sugar-cokes-hot-new-soda-isnt-actually-that-new-at-all/?utm_term=.8812e4c7ff58 Summers, J. Smith, B. 2014.Communication skills handbook. Milton, Qld: John Wiley and Sons Australia, Ltd. Codita, R. 2010.Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe. Wiesbaden: Gabler. Kumar, S. 2008.Conceptual issues in consumer behaviour : the Indian context. Delhi: Pearson Education. Richter, T. 2012.International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos-Verl. Zimuto, J. 2012.The effectiveness of marketing mix elements Product, price, place and promotion on retail shops performance in Zimbabwe. Saarbru?cken: LAP LAMBERT Academic Publishing. Morgan, M. Summers, J. (2005). Sports marketing. Southbank, Vic: Thomson. Zyman, S. (2000).The end of marketing as we know it. New York: HarperBusiness.